Meet the Team

Good Taste – The Sheffield Fair Trade Shop is run by a small team of dedicated staff and volunteers. Each has a passion for Fair Trade and ethical shopping and is committed to our vision of “people and planet over profit”.

Fair trading Jenny Coleman
Jenny coleman – GOOD TASTE FOUNDER

Jenny has been aware of Fair Trade products for many years and started selling fair trade crafts from home over 20 years ago. She quickly became passionate about fair trade as a way for people to earn their way out of poverty, and her dream of setting up a Fair Trade shop became a reality in 2015 when she set up Good Taste. She has been lucky enough to visit producers in several different countries and have seen the real difference it makes to their lives. 

Rob coleman – Good taste director

Good Taste Director Rob made the move from doctor to director (and accounting whizz)! Although not often behind the counter, when he is in the shop Rob loves nothing more than a good ‘reorganise’ and it’s always intriguing to see where things have been moved to after his time in the shop! More seriously, the shop wheels would definitely not turn as smoothly without his daily accounting and (sometimes lengthy) dealings with HMRC!


Lucy has been aware of Fair Trade since she was a child and loves to talk to others about it! As well as being found behind the counter, Lucy manages all of the Good Taste social media channels, and enjoys speaking in schools to children about Fair Trade and the difference it makes. She is passionate about justice for the marginalised and vulnerable and combines her role at Good Taste with working for local refugee charity Hope English School. Lucy is married with three children and loves to play family games and spend time with her nieces and nephews!

Katherine staniforth – good taste assistant

History student Katherine joined us in 2023 and is a welcome addition to the Good Taste team. Always ready for a chat about history, politics (or both!) she is another friendly face behind the counter. Pop in and say hello to our newest member of the team!

isobel clitheroe – good taste assistant

Law student Isobel combines her hours in the shop with her university degree and a lot of sport (hockey and football to be precise!). And, if you think she looks a bit familiar, it’s because she is the younger sister of Good Taste Alumnus Cara! We’re delighted to have Isobel as part of our team.

Fair Trade Heroes

We are so grateful to all of our volunteers and friends, who have helped us to support many artisans worldwide and contribute to the work of TASTE in Nigeria.



Christine is one of our lovely volunteers. Her main duties include unpacking deliveries of our beautiful products, and serving customers in the shop. She also always finds time to clean our windows!



Elizabeth is our master of numbers here at Good Taste, keeping stock of all the food products on the shelves. As one of our regular volunteers, she also serves customers and supports the rest of the team.


Taste Ceo

Ben was born in Nigeria, leaving the country to come to the UK at the age of 8. He’s served as the CEO of TASTE since 2012. Find out more about TASTE and the life of Ben in his ‘Meet the Team’ blog post.


fair trade volunteer

Having been made to leave his home in Mexico, Enrique now lives in Sheffield with family. He volunteers twice a week, cleaning, unpacking deliveries and supporting the staff in any way he can.