Meet the Team

Good Taste The Sheffield Fair Trade Shop is run by a small team of dedicated staff and volunteers. Each has a passion for Fair Trade and ethical shopping and is committed to our vision of “people and planet over profit”.


Fair trading Jenny Coleman

I’ve been aware of fair trade products for many years and have been really pleased to see how they have developed and improved. About 20 years ago I started selling fair trade crafts from home, and quickly became passionate about fair trade as a way for people to earn their way out of poverty. I’ve been lucky enough to visit producers in several different countries and have seen for myself the difference it makes to their lives. 


FAIR TRADE director

Good Taste Director Rob made the move from doctor to director (and accounting whizz)! Although not often behind the counter, when he is in the shop Rob loves nothing more than a good ‘reorganise’ and it’s always intriguing to see where things have been moved to after his time in the shop! More seriously, the shop wheels would definitely not turn as smoothly without his daily accounting and (sometimes lengthy) dealings with HMRC!



I can’t think of a time when I haven’t known about fair trade.  As a child I used to help my mum unpack and price up boxes of fairly traded crafts which she sold through our church. Buying Fairtrade tea, coffee and bananas was ‘the norm’ in our house when I was growing up, so I have continued to choose to spend a bit more money of these things so that I can be sure that the people who have grown them haven’t been exploited – this is something that is really important to me.


fair trade champion

Viv is a regular presence in the shop, so we thought it was high time we learnt a little bit more about her! A teacher in her past life, Viv is a welcoming and friendly addition to the shop front. She always has time to chat and help you choose the perfect fair trade gift. 



Juliet has been working at Good Taste since the summer of 2021. She is currently completing her final year of university in Plant Sciences. When she’s not working or studying, Juliet fills her time with hobbies, such as reading and cooking. She is also very sporty, as she enjoys running, walking, coaching trampoline, and watching football. 


fair trade advocate

I started working in the shop in September 2021 alongside my MA in Modern History. Throughout my studies, I have always loved spending time browsing the independent and ethically driven shops in Sheffield. Working in the Good Taste shop allows me to learn more about fair trade practices around the world and encourages me to buy more fair trade products. When I’m not working, I love exploring the peak district and playing hockey with the university team. 

Fair Trade Heroes

We are so grateful to all of our volunteers and friends, who have helped us to support many artisans worldwide and contribute to the work of TASTE in Nigeria.



Margaret is one of our lovely volunteers. Her main duties include unpacking deliveries of our beautiful products, and serving customers in the shop. By committing her time to working hard at Good Taste, Margaret is helping to promote fair trade practises.



Elizabeth is our master of numbers here at Good Taste, keeping stock of all the food products on the shelves. As one of our regular volunteers, she also serves customers and supports the rest of the team.


Taste Ceo

Ben was born in Nigeria, leaving the country to come to the UK at the age of 8. He’s served as the CEO of TASTE since 2012. Find out more about TASTE and the life of Ben in his ‘Meet the Team’ blog post.